The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of business and marketing for ages. Recently, it appears to me that the subject of using funnels to promote Internet business is appearing everywhere on the web.
The truth is that people want to learn more about this marketing strategy and the best way to implement it in their online marketing campaigns. Read on to find out more about the sales funnel and how it can be used to efficient Internet marketing.
The Sales Funnel - What exactly is it?
A marketing funnel isn't an actual funnel. The term, "funnel", is used to visualize and explain the entire sales process. The funnel is a clear comparison because it allows potential customers to "Unqualified prospects" on the top and narrower opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people that are "unqualified prospects" will be found at the upper end of the funnel. This is those who have not spoken to you but may be interested in your products or services. There will be a lot of offers and sales activities later and you'll have people who have purchased your product or service.
Another reason why a lead-generation funnel concept is efficient is that it allows you monitor potential customers at various levels of the sales process. With the sales funnel, by finding out the number of prospects who are qualified throughout the process, it's possible to predict the amount of potential customers that will, after a while, turn into actual customers.
A sales funnel allows you to determine exactly how is going on and how your sales process is failing or succeeding, or if your campaign isn't attracting a sufficient amount of prospective customers somewhere in the process. This data will help you determine where your focus is and the best way you can keep sales at the right amount. It is used to monitor and control the process of selling of clients.
The Sales Funnel Top, Front or End
The top of your sales funnel must be the most active component of your sales funnel. This area requires consistent testing. There are virtually no limits to your creativity or resources when it comes to front-end strategies.
The primary goal of the front-end will be to draw potential customers and turn to buyers later on in the sales process.
Once a prospective client opts-in to your offering, they are "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" becomes a qualified leads because they have taken actions which show they are sufficiently interested to buy your product.
Your front-end must be able drive targeted traffic to your site or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the best ways and tools to accomplish this.
There are a variety of ways to "qualify" one of them,"qualify" the "Unqualified Prospect". One of the most efficient methods is to use an online squeeze page, where you can provide something valuable relevant to your product or service that folks can get at no cost or at a at a significantly reduced cost in exchange for the exchange of their name and email. The products included include newsletters, videos, email courses, eBooks, and other related reports.
The front-end of your sales funnel is the point where potential customers are attracted to you. What about the back-end?
The Bottom of the Funnel or the Back-End
The back-end, or bottom of the sales funnel are where the majority of profit and sales take place. It usually contains your higher priced products. They all belong to the same niche however in different formats like audio, video or live interactions.
The primary difference between the front-end and the back-end is regarding the type of client and the cost of the service or product that is being provided.
Although it's true that a very small percentage of people will be able to enter your front-end however, just 1-2% of them will end up in your back-end. Because a few people will invest more, that's fine.
Products and services that are front-end may cost less than $100, but back-end services, products, and services typically run in the 100s and 1000s. This means that the bottom of the sales channel which is also called the back-end is the primary source of income.
As I mentioned in the past the sales funnel can be as flexible as your imagination and resources permit.
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